Another metaphor for culture that we use is a fishbowl. All of the stuff in the fishbowl is material culture. But what you can't see (the water) is just as important (if not more so): the ph value of the water, the temperature, whether it is salty or not, etc... This is called nonmaterial culture. Additionally, the fish has never known life out of water just like we have been surrounded by culture from the moment we are born. And lastly, the fish must look through the water to see the world just as we always look through our culture to understand the world. We are limited and shaped by our cultural experiences. If the water in the bowl is blue then the whole world looks blue to the fish.
Here is an example of the negative aspects of some Material Culture.
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